JV Dealmaker Experience event - click here
for info
You'll probably get
more out of this one audio than most
"products" you're buying for $97 or more...
November 22, 2011 - Listen online
Topics include:
three types of webinars and replays, three webinar presentation
formats, various approaches to delivering your webinar content'
free software to use to create your webinars, creating your
webinar outline and script, how to prepare your powerpoint slides,
secrets of audio recording, working with your slides and audio in
your video software, creating print books from PLR content, the
big reason why you should be an author of a book, how to use
content you've already written for the basis of your book, a
wordpress plugin that helps you create and format books, how to
use MeetUp.com to get to know other action takers, an easy way to
support the Meetups you go to, how to use Meetups as a lead
generator for your business, how to use Meetup.com to find meetups
near you and on topics you are interested in, how to quickly
attract others to you when you attend a meetup,
and more.
Topics include:
what you should do before outsourcing work
to others, how to learn to clearly tell others what you want them to do for
you, what makes leaders and successful business owners and executives
different than other people, finding out what really motivates you to move
forward, how to use a specific childhood game to build your strategy for
getting anything you want, the simple secret to getting more done is less
time, what activities should you do and what should you outsource to others,
how to decide what to outsource, understanding LEQ and using it to become
more productive, seven places on the internet to find outsource workers, how
to find quality workers on the freelance outsourcing platforms, three big
tips in getting the best workers to work for you, why you should hire more
than one person to do your work, how to not get ripped off using freelance
sites for your outsourcing, how to handle paying your workers for the little
extras they do as your project matures, using workers around the world to
get things done, how to track the hours someone is working for you, what
happens if you don't tell your workers exactly what you want them to do,
tips on finding the best workers among all the ones bidding on your
projects, the underlying psychology of what makes a great membership site,
what to look for in a membership site software package and what it really
does for you, three recommendations for membership software, the biggest
problem with membership software, how to structure your membership program
with different levels, should you have a free membership level or not,
setting your pricing levels if you do coaching in groups or one-on-one, a
quick example of how a business can set up a subscription-based service
using a membership model and what you can learn from it to create your own
(listen closely to this for ideas), how to gift your product or service to
build your business quick, a simple technique to use that makes what
marketing works for you work time and time again, how to manage clients you
do work for when they want more than was agreed on upfront, the magic four
words to say when someone wants more and more done,
and more.
Here's an
extra audio I've left up so you can listen to this too...
September 27, 2011 -
Listen online
Topics include: building an affiliate site from scratch,
how to choose which affiliate products and services for the site, the
difference between using local and global affiliate programs on your site,
when to use info products and when to use services and physical products,
deciding who is your target audience and deciding who your target audience
is not, why it's "dangerous" for men to market to women without getting
really good advice, marketing to trends in your marketplace, the power of
pictures and layout to focus your visitor toward taking the desired action
you want them to take, why you should tell your visitors what to do, the big
mistake of communicating to the masses and how to avoid it, creating balance
between content and promotion, how to know what works best to get the
results you want, using the opening screen shot for maximum effect, the
value of mapping out a website before uploading and making it go live, using
a combination html site and blog site for best results, an easy way to add
commenting and sharing tools to your html pages, using email marketing for
local business, how to analyze your conversion stats, how often to email
your prospects and customers, what information can you send them, how be of
service by showing people how to do things and then sell them the tools to
do it, how to track response when driving online traffic to offline sales,
how to leverage your newsletter update results by three times, how to get
people to look forward to receiving your emails, using human nature to get
more results, why you are not a bother by sending people emails, how to get
great ideas to use in writing emails to your prospects and customers, the
reason why you need to write your own emails rather than just copy and
paste, the most effective and least expensive way to learn and master
anything, why every local offline business owner can benefit from doing an
internet radio show, how to do great interviews, how to come up with
questions, how to structure the interview with your guest, how to keep
things moving along and interesting, how to interject your sales pitch into
your interview or radio show, how long should an interview or radio show be,
how to timing markers to keep you on track in your interview style radio
shows, what to put into your 30 second commercial that is inserted within
your interview content to get people to take action, how to make sure you
deliver your offer with confidence, the phrase to never say on a BlogTalk
Radio show, how to avoid rushing through your offer at the end of your
presentation, how to outline and timeline your show for best flow and
results, why it's easy to get people to do interviews for you, why an
internet radio show has more long-term value than regular broadcast radio
August 23, 2011 -
Listen online
Topics include: when does the money come rolling in, what exactly do you sell, a
few different things you can offer, are you in business or not,
what you can learn from the chinese restaurant at the mall food
court, how to make sales without selling, is content really
king, what's so much better than creating content, using
congruency to your advantage, what to do if you ever think
there's not a next step, when should you stop working on your
blog or website, what you should do after you have your offer in
place, what are the 5 ways to communicate on the internet, are
you still making the mistake of creating content for the search
engines?, where can you place content other than your website,
easy way to get audios automatically posted into iTunes, what
video sites should you post to, what social marketing can be a
big waste of time if you're not careful, what's the one big
drawback to the Kodak Zi8 video camera, what you should decide
before starting your business or your website, are you chasing
money and coming up empty, how to multiply yourself online and
make more in less time, how to get advertisers for your website
or blog, where to find ezines to advertise in, how to "trick"
advertisers to want to buy ad space from you, some CPA ad
networks to look into, should you sell ad space or sell
affiliate products, why you should be excited about learning the
nuances of joint ventures, why do people get so excited about
going to live events and get so much from doing it time and time
again
Want to
download all of the audios listed on this page to listen to at
your convenience? ...
signup here
ISS paying members have access to
all archived mp3s, and
can also
download them for their personal listening convenience -
click here)
Our two monthly teleconferences
are how we
stay up to date
with
one another and keep current on topics as time
goes by,
and it's also a chance for you to ask
Mark questions
as you build your business.
Lots of
questions have been covered in past teleconference sessions, all paying
ISS members have access to the mp3 archived recordings of these; plus ISS Gold
members have one-on-one personal consultations with Mark as part of the
ISS Gold program - all paying members also have access to lots and lots of other
training as well, see the main site for complete information.
This
page is searchable for any topic you are looking for
Click
the top of your browser and use the Edit > Find function
2011
January 11, 2011
Which to build?...a larger authority
site or a small niche site, how much content do you need on your
website and how much do you need spread around the internet on
other sites, what kind of content do you need on your site, how
to build your "SEO 2 Step" concentric content network that
drives free web traffic to your site, five top free social blog
sites you should be posting content on, learning how to put PLR
products on your site to make money, a 20 minute video that
shows you how to build an html website step-by-step, how to use
FTP software to upload and download files to and from your
website, where you can get reasonable priced and responsive
webmaster services, how to get better response to your email
campaigns, what kind of offers you can make to get more
subscribers and sales, how often should you email your lists,
the best way to learn everything you need to know, using QR
codes to get leads and make sales and where to make the codes
for free (QR codes work with smartphones, it's a great new
technology to check into)
The difference between
Presto Chango and Camtasia, the difference between Wordpress
"posts and pages" and when to use them, tricks to using YouTube
videos embedded into your posts and pages, using vector image files
and converting them also, how to change the fonts that are "set for
pages and posts in WordPress, how to put borders around images, how
to research and use long tail keywords for getting SEO traffic and
human click traffic (get
Market Samurai free trial), top WordPress plugins you should be using and
how to find the most popular ones too, and more
February 8, 2011 -
Left Click to Play - Right Click to Download
A very important discussion of protecting
your online business from webhosting horrors, how to do manual
backups, how to automate your backups, keeping your data safe and
away from host problems so that you can quickly be back up and
running when (not if) you have a problem
February 22, 2011
When should you start a membership site
instead of only blogging, the simple question to ask yourself about
when you will begin making money online, the mindset shift you must
make to become a profitable entrepreneur, free content vs paid
content, how much content do you need to have a membership site,
what price should you charge your members, why do people stop their
paying memberships after only 3 months and what you can do to avoid
this, different ways to package and deliver membership content,
different ways to offer payment membership structures, should you
"add value" or should you really provide something else that your
customers will appreciate so much more, the real secret to making
money online is not the technology of the internet...it's something
much more enduring that has been around since the beginning of
humanity, how to get people to know, like, and trust you... and a
lot more
March 8, 2011
How to quickly become a recognized authority
expert, how to interview guests so that you are also respected as an
expert and not just your guest, whose interest should you represent
when hosting an interview, two places where you can host your own
internet radio show for free, how to build your concentric circle of
influence that places you in the center of activity of your market
niche, the quickest and easiest way to create new content (whether
it be text, audio, or video), what kind of content should you be
creating (relevant content or something much more powerful for you
and your customer), and of course, a lot more.
March 22, 2011
Intro to ISS workshop, efficient vs effective
(at 6:40), is your excuse your real reason why you should do
something (at 9:18), the importance of step-by-step, is your "to-do
list" holding you back, who is responsible for your outcomes, using
the "5 Ws" to get what you want and when you want it, the magic of
"make believe", how to use the laws of nature to your own advantage,
finding your golden hours during the day and why you must do this,
how to use your strongest mind, what's the real secret, how to
connect the dots in your head, do you already have the skills needed
to be successful online, developing your time spending plan, how to
create a new business out of your current skills, how to get more
stuff done in less time, the importance of being aware, using
redirect links for affiliate links and sales order links and a free
redirect script to use, what is social direct marketing, who really
invented social marketing, two things you should never avoid
discussing with others, how do world events affect your business,
why do prices really go up and up and up, how to get the most out of
a live event or workshop conference, and more.
April 12, 2011
why and when to use redirect links
("cloaked") as an affiliate, who's the boss, you or google?, how to
guard your domain's good name reputation, how to know how many
clicks your affiliate link gets, three ways you can make money
online (it really boils down to this), how to get people to click
your the ad links on your website or blog, the most brilliant use of
content to get readers to click on google ads I've ever seen, should
you put ads or banners on product sales pages and posts, the
difference in webpages and posts depending on what you are really
selling, the magic question you need to ask yourself when creating
new content to put on your website, blog, or anywhere else - what
should you sell at your website to make money, a simply phrased
'call to action' you can use when reviewing products as an
affiliate, what tone to use when reviewing products as an affiliate,
one of the most powerful psychological triggers you can use when
writing reviews, endorsements, and testimonials - how to use Amazon
to learn how to write great reviews, endorsements, and testimonials
(and learn what not to do also), understanding the mindset of an
offline business owner who uses online strategies too (from a
discussion with an offline business owner), affiliate program vs
drop ship program - which is better, how to find out if some
marketing idea really works, should you let prospects talk and
mingle with customers, or not - what limitations do offline
businesses have in their agreements with their vendors regarding
selling online, how to set up a mastermind group within your own
market niche, and what to watch out for, why it's so important to
participate in live teleconferences rather than just listening to
playbacks, a few good rules for any mastermind group you are in, how
do you benefit from linkbacks from other peoples' blogs and
websites, how to setup your links to get the most effective SEO
benefits, the two types of website visitors you need to be mindful
of when creating your links, what is Google really trying to emulate
with their search engine results and how you can help them be
success in letting their searchers find your sites, how to promote
content you publish online to major traffic sites in 30 seconds,
what you should be doing instead of working on your website or blog,
the best keyword tool I've ever used (and you can use it to for
free), and more.
April 26, 2011
Discussion of audio recording equipment
(great microphone, great software, video and audio software package,
some recording and editing tricks to make things easier), using
Skype for audio interview recording, full discussion of 9 steps to
make affiliate sales, great keyword tool, tips on being a
Clickbank affiliate, what tricks to watch out for from Clickbank
vendors, a very flexible Wordpress theme for sales sites, a few of
the BIG mistakes people make when doing business online, why you
should absolutely not try to sell to everyone, sales vs
marketing...which is the right approach for you, the real secret
about social marketing, the most valuable buttons you will ever
learn to push (and it's not the FB Like button), why new website
tricks and magic buttons may not be working for you, how to learn
Google AdWords from only one book for $15, an example of an
affiliate review page that makes sales, the quick and easy way to
find keyword phrases that people are searching for, using Google's
keyword suggestion on the search results page and using Google's
wonderwheel to create the structure of your WP blog on any niche
site, creating a followup email series from your special report
freebie, how long should your special report be, what kind of
content gets results, where you should be spending 80% of your time,
how to get people to comment on your blog postings, the secret of
getting more good to come your way, the best way to get the most out
of going to a live conference, and more.
May 10, 2011
How to build trust and how not to build
trust, how to make offers without the "snake-oil sales techniques",
how build and protect your credibility as an affiliate marketer,
what mindset shift do you need to make to begin making money, do
"trust logo graphics" on websites really get people to trust you,
slick sales process tactics exposed, the power of personal referrals
and why you should be careful who you recommend to others, using
honest business and trust building strategies for short and
long-term success, an easy way to build trust and goodwill to your
customer, why people keep falling for the next "magic button, silver
bullet or shiny object", what kind of offers can you make to build
trust and credibility, what is risk reversal and how can you use it
in your offers, the hidden reason why people should pay you for your
products and services, why you should narrow your offering down to a
few simple choices, how to get great profit ideas from outside your
niche marketplace, a quick example of how just a few additional
words can position you as a trusted person to do business with, the
secret of changing your results by changing the most overlooked
thing you can do, should you use free offers or low price offers to
attract new prospects and customers, the one marketing tactic you
must learn to love that gets you more of the results you really
want, a simple thing you can do when you feel like you're hitting a
block, the benefits of scheduling (not just taking, but scheduling)
time away from your workspace, how to get great ideas to just pop
into your mind, why you should take quick action on ideas that pop
into your mind, the greatest gift we've been given but sadly so few
learn to use, the importance of making sure you schedule things you
know work into your daily routine and habits, how to create your own
instant mastermind group anytime you want, what's all the excitement
about QR codes and how you can benefit from this exciting
technology, resources for QR code scanner apps and more, the real
reason why most businesses fail and it's not what all the business
experts tell you, a little "weasel trick" you need to be aware that
manipulators use to twist the truth and avoid the real issues
May 24, 2011
RSS - what is it, how do you benefit from it
as a publisher and a consumer,
where to get a free RSS reader and how to use it, free Wordpress
plugins to use RSS feeds to pull content into your Wordpress pages
and posts, using RSS publishing for your lists, sequential followups
and broadcast messages too, how to target your audience and develop
a blog or website around their interests, how to SEO a blog or
website that has many related topics, how to use Google's Wonder
Wheel to create the SEO structure of your blog or website, how can a
complete "non-techie newbie" get started, where to find lots of free
tutorial videos on most any internet tech question, the big mistake
most people make when learning from video tutorials, why every
internet entrepreneur should learn basic website and blog skills,
why people don't appreciate free solutions to their problems, what
exactly does make it possible to make money online, where do you
start and what product do you select to market, the three basic ways
to make money online (or offline too), why you should learn to make
html pages even though you publish on a Wordpress blog, free and low
cost WYSIWYG html editors to try, a tutorial video that shows
exactly how to build a simple html website step-by-step, the reason
a lot of people really screw up their Wordpress-based websites and
blogs, what you must do on your Wordpress blogs to help your
visitors take the desired action you want them to take, using
"social direct marketing" to make sales, as you become more advanced
in your internet business there's a new problem you'll start running
into, how to attract buyers to your website rather than "tire
kickers", what's the real purpose of your website or blog, why
"working on your blog" is a big waste of time and what you should be
doing to get more results, content is NOT king, there's something
else that works so much better (and it's not relevant content
either), how to increase your persuasive communications skills, the
amazing importance of words and how to use them to get the results
you want, what search engines are really trying to do and if you
understand this it's easier to get the traffic you want from them,
the little secret to getting other people to "Like" and "Thumbs Up"
your postings on social sites, understanding the power of sharing
positive things with other people, the story of "The 360 Degrees of a
Circle" and why you should know about it
June 14, 2011
Google Plus One, Cleaning up audio
recordings, Recording telephone interviews, Setting up eCommerce
stores for best SEO and visitor navigation, Why you should use long
tail keywords for your titles of pages and posts, The differences
between writing for SEO and humans, Using text, or audio, or video -
which is best, Tracking audio listens and video views, Using s3Stats
to track files on Amazon S3, What files should you place on Amazon
S3, What opt-in rate is good, and how to improve it, What to offer (ebooks
or something else may be better), Where you should put your offer in
the ebook, How many offers should you put on your pages, Why you
should be careful about using marketing lingo, Should you add more
and more pages to an ebook, or what else would be better
June 28, 2011
How to use Google Alerts, using Youtube videos from others in
your webpages and blog posts, how to make your first $10 online,
using OnlyWire.com and ping sites to promote your URLs, tips on Google Adwords, an introduction to "Social Direct
Marketing", and more
July 12, 2011
why most people
never make money online (and it's got nothing to do with internet
technology) - where to find positive and like-minded people to
mastermind with and learn from - how to stay organized and get
things done - advice on choosing and using time management software
- your "job" as a internet business owner - how to manage multiple
projects - the secret to knowing what to do and when - should you
follow your passion or follow the money to make money from your
business - a few easy ways to find out what people are buying - the
three ways to make money online - push or pull marketing, which is
right for you - is social marketing really the best way to get
business - how to market your online business using offline
strategies - why you need to become the hub of your marketplace -
the big mistake people make when doing a BlogTalkRadio show - the
easy way to get topics for your BlogTalkRadio show - the best ways
to get more traffic to your website - how to easily build your
high-velocity traffic generating network using other people's
websites - which three video sites get best rankings in Google - how
to roll out a direct mail postcard campaign without killing your
budget - how many contacts does it take to get a person to buy -
what to do if someone already has a preferred provider of the
products and services you offer - when do people decide to do
business with you - how to leverage each step of your marketing
system to get more and more profits - what are you really measuring
when you when you look at conversion statistics - are you willing to
take risks like a successful entrepreneur - you cannot be perfect,
so be happy with this instead - SEO keyword software that really
works great - how to do video email without paying for a fancy
specialized account platform to do it - how to do joint venture
proposals and what not to do - should you talk to people on the
phone if you do an online business
August
9, 2011
Why should we be interested in Joint Ventures, What makes a
great JV partner, What does Fran Tarkenton, the Hall of Fame
Football Quarterback, have to do with JVs, How to make sure your
JV will work, How to get to know possible JV partners fast, An unusual couple
of JV examples (American Pickers and Sister Pickers), How to
have Mark educate your JV prospects for you, Which is better,
social marketing or direct marketing, Why the "Six Degrees of
Separation" concept comes up short, How to make sure your
connections actually get results, Branding yourself if you're
not a big corporation, The difference between branding for small
business vs large business, What do Rachael Ray, Paula Deen and
Martha Stewart have to do with your personal branding, The three most
important parts of branding, What you can learn from Lillian
Vernon and Colonel Sanders about branding, Do you prefer Coke or
Pepsi, and why, Walmart vs local small business, How to benefit
from all the people connections you create, And there's a lot
more.
August 23, 2011
When does the money
come rolling in, what exactly do you sell, a few different things you
can offer, are you in business or not, what you can learn from the
chinese restaurant at the mall food court, how to make sales without
selling, is content really king, what's so much better than creating
content, using congruency to your advantage, what to do if you ever
think there's not a next step, when should you stop working on your blog
or website, what you should do after you have your offer in place, what
are the 5 ways to communicate on the internet, are you still making the
mistake of creating content for the search engines?, where can you place
content other than your website, easy way to get audios automatically
posted into iTunes, what video sites should you post to, what social
marketing can be a big waste of time if you're not careful, what's the
one big drawback to the Kodak Zi8 video camera, what you should decide
before starting your business or your website, are you chasing money and
coming up empty, how to multiply yourself online and make more in less
time, how to get advertisers for your website or blog, where to find
ezines to advertise in, how to "trick" advertisers to want to buy ad
space from you, some CPA ad networks to look into, should you sell ad
space or sell affiliate products, why you should be excited about
learning the nuances of joint ventures, why do people get so excited
about going to live events and get so much from doing it time and time
again
September 13, 2011
Where to find the kind
of people and information you need to know to succeed.
September 27, 2011
Building an affiliate
site from scratch, how to choose which affiliate products and services
for the site, the difference between using local and global affiliate
programs on your site, when to use info products and when to use
services and physical products, deciding who is your target audience and
deciding who your target audience is not, why it's "dangerous" for men
to market to women without getting really good advice, marketing to
trends in your marketplace, the power of pictures and layout to focus
your visitor toward taking the desired action you want them to take, why
you should tell your visitors what to do, the big mistake of
communicating to the masses and how to avoid it, creating balance
between content and promotion, how to know what works best to get the
results you want, using the opening screen shot for maximum effect, the
value of mapping out a website before uploading and making it go live,
using a combination html site and blog site for best results, an easy
way to add commenting and sharing tools to your html pages, using email
marketing for local business, how to analyze your conversion stats, how
often to email your prospects and customers, what information can you
send them, how be of service by showing people how to do things and then
sell them the tools to do it, how to track response when driving online
traffic to offline sales, how to leverage your newsletter update results
by three times, how to get people to look forward to receiving your
emails, using human nature to get more results, why you are not a bother
by sending people emails, how to get great ideas to use in writing
emails to your prospects and customers, the reason why you need to write
your own emails rather than just copy and paste, the most effective and
least expensive way to learn and master anything, why every local
offline business owner can benefit from doing an internet radio show,
how to do great interviews, how to come up with questions, how to
structure the interview with your guest, how to keep things moving along
and interesting, how to interject your sales pitch into your interview
or radio show, how long should an interview or radio show be, how to
timing markers to keep you on track in your interview style radio shows,
what to put into your 30 second commercial that is inserted within your
interview content to get people to take action, how to make sure you
deliver your offer with confidence, the phrase to never say on a
BlogTalk Radio show, how to avoid rushing through your offer at the end
of your presentation, how to outline and timeline your show for best
flow and results, why it's easy to get people to do interviews for you,
why an internet radio show has more long-term value than regular
broadcast radio
October 11, 2011
Following up on affiliate leads, how to find out how to contact them, what
approach can you take to build a relationship with them, when's the best
time to followup with leads, affiliate marketers need to know how to use
"know you, like you, trust you" just like product/services sellers do, how
can you tell if someone is really interested right now in a topic, how to
use social platforms to connect with your prospects, the best ways to
followup with your affiliate and direct leads too, how you can position
yourself as a really helpful person to know, lots of ideas on how to develop
the relationship with your prospects, how to use Facebook to followup on
leads, is the "7 contacts rule" still apply in the fast-paced internet
world, what's the real difference between online and offline marketing, the
really big benefit of going to live events, which communication channels are
best to use with your prospects, some sneaky little ways to find out how to
contact people without being really snoopy, what to write in a simple email
to personally followup with someone, why it's good to put your picture on
your sites, how to choose good affiliate products and services to promote,
how to properly setup your affiliate links, how to make sure your affiliate
links are tracking properly, why you should use redirect links that are
hosted on your own website and not use the free "short url" redirect
services, what's the difference between raw hits and unique in your affilate
stats, what to do if your affiliate link does not take the visitor to a page
you want them to go to on the seller's site, how to customize your affiliate
links to send visitors to the pages you want to send them to, how to use
"stealth" affiliate linking, the best way to get a prospect interested in
purchasing through your affiliate link, how to write text or produce
audio/video content that gets people ready to buy what you recommend, the
big reason why you don't want to promote anything just once and you do want
to promote offers multiple times, how to create a sequential followup email
series that gives you multiple chances to make a sale, how to take the
giveaway and create sequential followups from it to get people to go back
and actually read the freebie you gave them so they have the chance to click
your affiliate links so you make money, why you should tell stories in your
communications with prospects and customers, how to learn all about the six
psychological sales triggers to help people say yes to your offers, how to
get the most mileage out of PLR content (Private Label Rights content), how
to be a successful and profitable PLR "reupholstery", when you should and
should NOT use PLR content, what kind of content should you really be
publishing (and it's NOT just relevent content), a quick example of the
content you should be providing, are you a publisher and a broadcaster (yes
you are but you may not realize it yet), how to best use an ebook to promote
your affiliate offers, how to make sure your ebook doesn't become useless in
the future, where should you put your recommendations in your ebook or print
book and why, the biggest weakness that most people who are trying to do
business on the internet have in common and what to do about it, the main
reasons why you should use redirects on your own domain rather than using a
shorturl service, should you post on an article site first or your website
first, what's the real deal on "duplicate content", and more.
November 8, 2011
What you should do
before outsourcing work to others, how to learn to clearly tell others
what you want them to do for you, what makes leaders and successful
business owners and executives different than other people, finding out
what really motivates you to move forward, how to use a specific
childhood game to build your strategy for getting anything you want, the
simple secret to getting more done is less time, what activities should
you do and what should you outsource to others, how to decide what to
outsource, understanding LEQ and using it to become more productive,
seven places on the internet to find outsource workers, how to find
quality workers on the freelance outsourcing platforms, three big tips
in getting the best workers to work for you, why you should hire more
than one person to do your work, how to not get ripped off using
freelance sites for your outsourcing, how to handle paying your workers
for the little extras they do as your project matures, using workers
around the world to get things done, how to track the hours someone is
working for you, what happens if you don't tell your workers exactly
what you want them to do, tips on finding the best workers among all the
ones bidding on your projects, the underlying psychology of what makes a
great membership site, what to look for in a membership site software
package and what it really does for you, three recommendations for
membership software, the biggest problem with membership software, how
to structure your membership program with different levels, should you
have a free membership level or not, setting your pricing levels if you
do coaching in groups or one-on-one, a quick example of how a business
can set up a subscription-based service using a membership model and
what you can learn from it to create your own (listen closely to this
for ideas), how to gift your product or service to build your business
quick, a simple technique to use that makes what marketing works for you
work time and time again, how to manage clients you do work for when
they want more than was agreed on upfront, the magic four words to say
when someone wants more and more done, and more.
November 22, 2011
Three types of webinars and replays, three webinar presentation
formats, various approaches to delivering your webinar content'
free software to use to create your webinars, creating your
webinar outline and script, how to prepare your powerpoint slides,
secrets of audio recording, working with your slides and audio in
your video software, creating print books from PLR content, the
big reason why you should be an author of a book, how to use
content you've already written for the basis of your book, a
wordpress plugin that helps you create and format books, how to
use MeetUp.com to get to know other action takers, an easy way to
support the Meetups you go to, how to use Meetups as a lead
generator for your business, how to use Meetup.com to find meetups
near you and on topics you are interested in, how to quickly
attract others to you when you attend a meetup,
and more.
Discussion of ISS Home Study Course,
Module Four - creating your sales communications (sales letters,
offers, psychology, (excellent!)
January 26, 2010
This was a Gold member call that I
wanted to share with everyone: Redesign of websites, really
understanding want customers want, creating packages and upsells,
telling your customers the reasons why you do things, finding
your peak work period to get things done, WordPress theme
editors and creators, and more (EXCELLENT).
January 26, 2010 - with
Jim Loesch
Discussion of publishing a book and
copyright as well as violation of financial or legal
disclaimers, Cease and desist regarding domain name (remember to
consult an attorney for legal things :-), Self-Publishing
brainstorming on using similar name as authority, book on
subject by Dan Poynter to get traffic, Amazon S3 - how to upload
files for download within membership site, using youtube for
tutorials for this, discussion on How to Video courses for
making internet commercials to promote product and get traffic,
Use of Craigslist to get traffic - what is working or not
working and other possible suggestions
Mark's recommended resources:
Using Amazon S3 to store big files,
like audio, video, PDFs, zip files, even images, you can
also store html files, most of the time I keep the html
files on my server, and then store the big audio and video
files on - aws.amazon.com/s3/
Firefox plugin for uploading and
managing "S3 Fox":
.s3fox.net/
This software helps in keeping your
files protected from prying eyes and people from sharing
your download links:
s3downloader.com - you can create multiple download.php files, such as downloadbasic.php and
downloadgold.php and put them in your public_html folder as
per instructions to access different Amazon S3 folders...
Like for downloadbasic.php you would
create using...
yourfolder.s3.amazonaws.com/basic/ ... for everything
that is put in the /basic/ folder.
Normally you would create
download.php using just ...
yourfolder.s3.amazonaws.com/
Very good media encoder called
"Media Coder" - free - converts video and audio files from
one type to others, etc mc.broadintel.com/index.htm
Web Video University (very good! - Mark has been through
it)
Get a copy of Internet Super Stars
Conference 2010 at SPECIAL ISS member price, use coupon code
"100discount" (no quotes) when purchasing internetsuperstarsconference/issc2010
Mark's 8 Days of Coaching (mp3s and PDFs)
hunteridge.com/2day
February 09, 2010
Discussion of ISS-HSC Lesson 5: Creating
or Finding Products to Sell
Understanding the product/service funnel
(what, why, how, show, hands-on, coach, do it for them)
Plus interesting discussion in setting
up a "publisher" site, and how to do the JV profit splits
depending on various factors, and more.
March 09, 2010
Discussion of ISS-HSC Lesson 6:
Infrastructure
Understanding hosting, autoresponder
systems, shopping carts, affiliate and membership software
Plus other topics such as the difference
between "know you, like you, trust you" for social site friends
and business customers
April 13, 2010
Using video, video player options,
Amazon S3, audio/video conversion software, setting ACL on
Amazon S3, using Presto Chango to create video salesletters, the
psychology of video salesletters, an alternative to Google
Analytics (Weblog Expert), using a series of emails to
increase sales during a promotion, using Onlywire.com to help
your ISS buddies get more linkbacks to their sites, and more.
May 11, 2010
Discussion of ISS-HSC Lesson 7: Make
your website sell
Plus split testing, differences between
product and service websites, and the last five minutes is
valuable too
May 25, 2010
Mobile Device Marketing, Social Media
Marketing vs Social Influence Marketing, Working with local
businesses with reputation management, customer acquisition and
reactivation, becoming a person of influence, understanding the
principles of influence from Sigmund Freud's nephew, and a lot
more!
June 8, 2010
The difference between Alexa rankings
and Google PR rankings, and how to use both of them together to
your advantage, video tips, how to find groups of people
interested in a specific topic, using auto drip content on
blogs, setting up product name websites or blogs, using
Wordpress vs other content management systems, the quickest way
to setup a wordpress blog using "The Nuts and Bolts of Internet
Marketing Workbook Manual".
July 13, 2010
Three best ways to get traffic, using
social marketing, how to become a regionally known expert,
putting together simple agreements for business relationships
July 27, 2010
Low cost startup hosting and
autoresponder to get going, getting videos to get viewers to
visit your main website to register to see more, coming up with
other products to recommend and sell to your customers
August 10, 2010
Discussion of ISS-HSC Lesson 8: Traffic
and List Building
And what the A-Team movie can teach you
about social marketing
August 24, 2010
How to stop procrastination and get the
things done that you really want to get done
Using WordPress to make a website that
doesn't look like a blog, and why you may want to do this, a
WordPress theme that helps do this
Using WHM (Web Host Manager) and Cpanel
How to take ideas from one market and
sell those ideas in a different market to leverage up your sales
and profits
Why you should get really good at
creating offers that people will respond to
September 14, 2010
Discussion of ISS-HSC Lesson 9: Split
Testing
Getting conversions on blogs, using SEO
for local business, putting subscription forms on blogs, and
more
October 12, 2010
Building your internet business from
past experience, becoming the expert hub of influence in your
niche market, the first step in answering any question or
solving any problem, do shortURLs get backlink "link juice"
credit, which URL shortener services to use and which ones to
avoid, how to setup your own 301 redirects, how to properly
setup anchor text keyword phrases and underlying URL addresses
and onpage SEO for best SEO results, should you post a lot on
one site for backlinks or a little on a lot of sites, the best
way to get a domain name that you really want if it's becoming
available soon, the best way to build your network marketing
downline without knocking on doors or having home parties and
presentations, the best ways to create a product of expert
interviews that your customers will really love (and so will the
experts you interview), and more
October 26, 2010 - Left Click to play, Right
click to download
Two resources for getting promotional
videos done, great discussions of attracting and
working with offline business owners to get them online with you
as the consultant (for those interested in the offline to
online consulting business, this is a FIVE STAR session!)
November 9, 2010
When should you outsource, what should
you outsource, what level of technical expertise should you have
to operate an internet-based business, how can you insert
subscription forms and other content into a Wordpress blog using
a special iframe plugin, the fastest ways to build your list,
how to get the best results from being part of a listbuilding
giveaway cross-promotion
November 23, 2010
Inserting autoresponder signup forms
into WordPress blogs, setting up autoresponder lists for niche,
evergreen and broadcast purposes, using the ISS Home Study
Course lessons on a specific targeted niche (an interesting and
very informative discussions to listen to), researching your
target market for emotional triggers and looking for
problems, goals, and good feelings they have, the quickest way
to know what people want
December 14, 2010
Putting together your simple traffic
strategy plan, using proven SEO techniques on your website or
blog, using proven SEO techniques for your offsite content,
where to find a responsible, reliable, and reasonably priced
webmaster, when and how to develop more products to sell to your
market niche, how to put clickable links in YouTube videos
Getting traffic to your sites,
simple SEO techniques, Pay Per Click strategies for
local business, keyword tools and strategies, the process of getting leads,
prospects and customers
January 27, 2009 - with Jim Loesch
February 10, 2009
Using Redirector and Redirector
Plus, HTML Editors vs Wordpress, Using Wordpress on your site vs
Wordpress.com and why, Finding Virtual Assistants (VA), Transcription Services (audio to
text), Getting recipes for recipe
books, and other content for other projects, Recommendations for good
microphones to record into computer (USB), Using CC and Bcc for sending
emails to friends
February 24, 2009 - with Jim Loesch
Downsides of
buying a list. narrowing a niche for better PPC costs, traffic generation
ideas for websites, USP for physical product, joint venture
possibilities/co-promotion of like products, video
instruction/training of phyical product, use of
testimonials - social proof
March 10, 2009
Success story from
Pauline Wallin, headset and
amplifier combo - GN Netcom about $130 at Amazon.com, the wonder of
repetitive learning, using Yahoo Maps
for local business, local business
strategies, simple SEO
techniques that work, how to decide what
3rd party sites to put your content on for most leverage, how to set up your
marketing systems to attract, educate, build trust and convert to
sales and backend business profits, Wordpress blog
issues - URL settings and search engine results, using Amember
membership script for advanced affiliate strategies
March
24, 2009 - with Jim Loesch
Learning styles - visual,
auditory and kinesthetic as it applies to the ISS course, hosting and setting up
mutiple sites on same hosting - where to put name capture page
within domain and directories and for business cards, article marketing with
narrow niche example -
smalltrimarans.com, tips at setting up site for
SEO using blog and using articles to drive organic traffic to site,
deep linking with
articles, posting to blog and to article directory -
ezinearticles.com, ethics on the web "do unto
others as you you would have them do unto you", longtail concept with
niche marketing
April 14, 2009
All kinds of
Twitter info - building follower base and useful tools, what to do about
refund requests, using redirects on
one website to get people transported to other websites, building websites
- also see video training in the ISS Library, link at top of this
page, deciding what to
use as main product and bonus product
May 12, 2009
Figuring the best times to use PPC,
discussion of subtitles for a book release, compared written testimonials with pictures to those
without, how to best use video testimonials, using "Webfomercials" - hunteridge.com/a/wvu.htm
- how to set up profitable mini-site network, guided tour of the ISS Social Network site - ississ.ning.com
May 26, 2009
Book subtitles, keyword research and tools to use, ISS Conference topics - internet-success-system.com/topics.htm
- webpage layout and design, PR and Radio promotion, split testing
June 9, 2009
How to make short videos
hunteridge.com/a/wvu.htm
AR systems
hunteridge.com/aweber.htm
bypasspublisher.com
Keyword Research Tool - hunteridge/a/krp.htm
discount coupon code = 20off
Virtual Private Server hosting - hunteridge.com/hosting.htm
30 Second SEO Strategy
onlywire.com
pingoat.com
pingomatic.com
BlogTalkRadio repurposing
Jigsaw Puzzle Marketing - (c) 2009 Mark Hendricks
:-)
June 23, 2009 - with Jim Loesch
Master mind discussions,
sample of Cagora - emailmarketing.cagora.com - getting traffic to local business sites (ie,
Branson, MO), using video for promoting affiliate product
sales, deciding what content to giveaway for lead
generation, expert positioning, and relationship building... and
what to sell ... and how to do this (this is an ongoing theme,
listen to some of the past few mastermind calls with Mark, and some
of the Gold Lunch With Mark calls too), note from Mark: Authority Network is not just
building sites that link to one another, it is not just posting
articles on directories or blog sites - it is building your
Authority Status using all of those type of sites, but actually
becoming THE expert on that site for your topic, and then leading
people back to your site. There is a small but very powerful
difference. You should be spending more time working on the network rather than the site (listen to
some of
the past Gold LWM calls for more details on this).
July 14, 2009
I was not able to do the mastermind call
tonight due to phone company and internet problems in my area. So in it's place please download and listen
to the audios from the Live Meetup I did in Orlando last weekend. Topics included:
mastermind sessions, panel discussions, social media tools, Q and A.
Some of the panel discussion members were: Terry Dean, Chris Lockwood, Marc White, and
Mark Hendricks. Here's how to get them:
Setup an account here, if you haven't
already:
ississ.ning.com (...or if you already have an acct
there, just login)
Then go to this page:
ississ.ning.com/group/isssnmeetuprecordings
And then click on the link in the yellow
part at the top of the page to join the group, I will have to
approve you after that. Thanks, and enjoy! Mark Hendricks
August 11, 2009
Offering internet marketing services and web
design to offline businesses, becoming a speaker after you're an author
(both of these are long and detailed
discussions, be sure to take notes and listen to it a few
times)
August 25, 2009
Offering online coop advertising to other
businesses and get your ads and traffic for free, using redirect links to promote ISS,
using Twitter "hashtags" (#) as #ISS4YOU when
you promote ISS using your affiliate link on Twitter, taking a book and making a variety of products
out of it, as separate offers, in bundles, in backend offers and
upsells too
September 22, 2009 - with Jim Loesch
Listing building using articles and lead
capture page as index page, ethical bribe to get on list and this
market using autoresponder, blogs disappearing from blogger, hosting your own blog if you are
monetizing it vs. using blogger and WordPress.com to host blog -
talked about using those types to drive traffic to main
salespage, a little about hosting accounts, systems to use to set up affiliate
programs - iDev, RAP, and clickbank to sell an ebook which also
has a physical book on Amazon, a book - "Predictably Irrational: The
Hidden Forces That Shape Our Decisions" by Dan Ariely -
marketing principles - human nature - how we think or don't
think - act irrationally but predicable which can be used in
marketing a product, PR - using PRweb, Steve Harrison,
articles in local newspapers with Byline with contact info to
promote book - Santa Jim discussed his experience doing this
type of promotion, non-internet marketing related - health
with alternative medicine
October 13, 2009
Discussion of ISS Home Study Course,
Module One (excellent!), researching niche markets, researching competition
November 10, 2009
Discussion of ISS Home Study Course,
Module Two (excellent!), understanding the psychology and use of
fear and hope, ten types of internet businesses (there
are more also), using Twitter Search to eavesdrop on the
conversations of your marketplace (very cool search method,
listen closely for this on the audio)
November 24, 2009 - with
Jim Loesch
Using Amazon S3 to store big files, like
audio, video, PDFs, zip files, even images, you can also store
html files, most of the time I keep the html files on my server,
and then store the big audio and video files on - aws.amazon.com/s3/
Mark's recommended resources:
Firefox plugin for uploading and
managing "S3 Fox":
.s3fox.net/
This software helps in keeping your
files protected from prying eyes and people from sharing
your download links:
s3downloader.com - you can create multiple download.php files, such as downloadbasic.php and
downloadgold.php and put them in your public_html folder as
per instructions to access different Amazon S3 folders...
Like for downloadbasic.php you would
create using...
yourfolder.s3.amazonaws.com/basic/ ... for everything
that is put in the /basic/ folder.
Normally you would create
download.php using just ...
yourfolder.s3.amazonaws.com/
Very good media encoder called
"Media Coder" - free - converts video and audio files from
one type to others, etc mc.broadintel.com/index.htm
December 8, 2009
Discussion of ISS Home Study Course,
Module Three (excellent!), also great discussion on membership
sites, how to expand them, what software to use, planning, you
name it, it's here - putting together your infrastructure and
more
Discussion of selling products through ClickBank -
combining digital and physical delivery, pricing, maximum pricing, and
maximum affiliate dollar payouts
Using Audacity to smooth out volume levels of
teleconference recordings where two or more people are recorded at
different volume levels (get
Audacity - it's free) (for
Mac)
Make your initial recording peak at -6 or -3 dB
If you have noise in the silent spots, use the
Effect>Noise Removal function
Highlight a "silent" section, click on
Effect>Noise Removal, click on Get Noise Profile, click on the track
selector (click just above Solo at the left), click on Effect>Noise
Removal, set the slider two notches from the left (or more if you
want), click Preview to see how it sounds, and then click Remove Noise
To smooth out volume
Mark a short section where the speaking is the
softest
Click Effect>Amplify and write down the number
that's in the first box and cancel
Click on the track selector (click just above
Solo at the left)
Click Effect>Hard Limiter - use the number you
wrote down as a negative number, you may want to increase it by 4 dB
for increased smoothing effect,
so if your number was 14, then try -18 in this first box, use
1.00 for the 2nd box, and 0.100 for the 3rd box, click Okay to do it
Click Effect>Amplify - set the 2nd box (new
peak amplitude) to no more than
-3 dB (-6 or -4 can also be good, I like -4) -- click Okay to do it
Save your file as another name than your master
file
The Levelator (free) - conversationsnetwork.org/levelator/
dbPowerAmp (free) - dbpoweramp.com/dmc.htm
Sound Soap Pro (not free) -
bias-inc.com/soundsoappro
Total Web Pro (make web play buttons and
more, not free) totalwebaudio.com/
January 22, 2008 - with
Jim Loesch
Mark did a "pinch-hit" for Jim on this one --
Mark hosted and answered questions --
tour of cpanel AWStats, FTP info - FileZilla, setting up local computer and domain public_html folder,
SEO 2 Step info - using free blogs to article sites to your main site
internal, pages - pulling RSS feeds into WordPress blogs
February 12, 2008
Selling physical products using ClickBank
(normally they only allow digital downloads), using "frameset" to load other peoples'
salesletters into your page so it looks as if the visitor is still on
your website - this can be used with affiliate marketing too, get the
frameset code, a guided tour of "Cpanel" (AWstats), how to get "unstuck" - discussion of "paralysis
by analysis" when studying ISS Lesson 2
February 26, 2008 - with
Jim Loesch
Regarding the discussion of keeping
teleconference costs down for your listeners - suggest they get a flat
rate long distance plan from their phone company, suggest they try
Skype.com that allows them to "dial in" via the internet and listen
and speak for very little per minute
March 11, 2008
Using ebooks as lead generators, private label
rights profit centers, creating product for use in lead generation
systems for other businesses, and more, great call -- thanks
March 25, 2008 - with Jim
Loesch
Content on Website or purpose of
website - sales vs. lead capture - determine primary reason for
webpage - leads or sales - funnel approach to marketing -
Know you, Like You, Trust You - possible membership site - Content of website - Expose
problem - tell them what they need to know and then sell a product
that helps them solve the problem - some traffic generation ideas
Storage space for Resell Rights -
affiliate products - redirect using script from ISS membership benefits,
advantages of having your own server space - other people's spam may
cause your info to be blocked, you get what you pay for in Hosting
service - as bandwidth increases so should sales to afford expanding, he
more you can control server space, the better - OK to rent space at
first but less control at what host owner may or may not do.
Networking - importance of going to
live conferences like ISS,
others are there to help clarify, bring out more of what you want to do
using the internet to market, masterminding with others - learning from
others that are having a mastermind/hotseat session, ask questions when
at a conference - don't be shy -introduce yourself, you might find
future JV partners - combining strengths and weaknesses
Regarding Don's webpage width (from
Mark) - I am listening the
conference call from last night. Set your table width to 700 or 740
pixels, instead of 90%. If you set it to percent, then the page width
will change depending on the resolution settings of the visitor, thus
changing the whole look of your page. By setting the table width to a
specific pixel width, your page will look exactly like you see it when
you create it, for all visitors. Those with 800 wide screens will have
just a little background on the sides, those with 1024 wide will have a
little more background showing.
April 8, 2008
Wow,
excellent call! -- getting your kids and grandkids
working on the Net, the best ways to build
relationships with your customer and prospects, making money from your
unsubscribers, the simple and effective way to
build your business (most people do this backwards), the two steps you must take to
reach any goal, and lots more! ... listen to it all, there's lots of
good stuff on this one
April 22,
2008 - with Jim Loesch
info on using online IM ideas for offline
business
- use of autoresponders
- norabots.com and constantcontact.com
alternatives to aweber
- mention of Bypass publisher
- pros and cons about using a monthly pay
system vs
loading on your own server
- benefit of outsourcing this to a service like
aweber
clickbank - setting up a product to distribute to
your own affiliate - not publishing in the marketplace
putting streaming audio on your website for cheap
- $0.00
Input on
Wordpress blogs and setting them up with plugins and preloading
them with articles to publish
- use of
YouTube video on blog - (viper's video quicktag 5.4.4)
- frequency of posting
discussed
- get feedback from posts in
the comments to help for future posts
SantaJim and importance of mastermind at live conference
- affiliate promotion -
santaspeaks.com
- repurposing seasonal
products/services
July 8 , 2008
Copyright issues
Building 100 sites at $10 income
per day vs building bigger authority sites
Setting up two different sales
pages for personal sales and affiliate sales
Understanding the underlying
advertising psychology of PC vs MAC Apple commercials
August 12 , 2008
Email deliverability
BlogTalkRadio tips and
techniques
Considerations of an internet
start-up
Thoughts on business plans, and
more
August 26 , 2008 - with
Jim Loesch
BlogTalk Radio
with insights from Santa Jim and his experience with BlogTalk
promotion and Ken English who has become the BlogTalk Radio Obvious
Expert
Need webmaster
help? Mark's son Jon --> JonathanHendricks.com
A free way to
get your message out there and to begin practice for possible radio
and TV not to mention Social Media advantages
Security
considerations regarding outsourcing and some tips to use to protect
your intellectual property
Where to start
when you have a large market to sell
Start with a
specific niche or one industry and market local then go big
ACT and fail
forward
September 9 , 2008
A new site design compared with
old successful site, thanks Marty Greif
Using Ebay for sales and
listbuilding of infoproducts now that digital downloads are not
allowed at auction items (they are still allowed in the classified
ads sections)
Using Kunaki.com to fulfill
CD/DVD orders on autopilot
Setting up a membersite for
retailers or products, and how to build it from initial service to
thriving hub of industry activity
Using gift cards as a product,
getting distribution, etc
September 23 , 2008 - with Jim Loesch
Bundled
hosting with providers like ThirdSphere - click on Library link
above for recommendations
Autoresponder
basics - sequential email & broadcast features
BypassPublisher (Mark's software)
Aweber
Listing
building ideas
Segmenting
your list with subniche topics
3 ways to get
traffic (a few of many)
buy
it using PPC
borrow
it through Joint Venture build
it yourself - through article writing
Blog Talk Radio
- how to use BlogTalkRadio if it is hard to have a regular set time
Mark's answer:
you do not have to do you show at the same time everytime, you
can schedule anytime you want, even on short notice (the day
of), however it's better for your listeners (at least those that
do follow your show and listen live) that you do have a schedule
and stick to it -- the important thing is to do your show
because they are archived for later listening and you will get
tons more people listening to the archived version than
listening live.
October
14, 2008
Putting affiliate links in audio
programs
Putting affiliate links in
digital and physical products
Putting audio on webpages
Simple review site gets lots of
traffic and sales
November
11, 2008
Getting blog traffic
Subdomains vs domains for blogs
Using Camtasia, Sony Vegas Video
Producer, CamStudio IM, Windows Movie Maker, Adobe Premier
See this page for Sony Products
comparison, the best deal is the Platinum Pro Pack (includes Sony
SoundForge audio editor too!) - click here to open new window
November
25 , 2008 - with Jim Loesch
A brief summary
of Blog Talk Radio - importing mp3 to use along with Broadcast with
additional comments regarding mp3 section before and after
Optimum length
of Blog Talk Radio show
Use of Blog
Talk radio from Santa Jim
Power of Mastermind at an ISS event - for obtaining backend and
upsells from session with Santa Jim
Ideas to break into business to help Realtors market
Some ideas about supplements, vitamins, websites and marketing as an
affiliate for these products - becoming the obvious expert
Researching
pharmacists that also are internet marketers
Power of the mastermind summary - Think Win-Win
December
9, 2008
Setting up autoresponders
Using redirect links
Making best-seller status in a
niche market
Create and Publish Your Book Now - special pricing
Using simple free tools to make videos that
get traffic and sales via Google Video
Strategies to increase conversion rates
using teleseminars
How to become more empathetic with your
market place
Using the 'headline flip' trick to get
better sales letter response
What people want more than your newsletter
in return for their name, contact info, and permission to followup with them
How to map your website processes
Software resource : mind mapping (free) - freemind.sourceforge.net
And lots more too
February 13, 2007
Great discussion on various types of
Co-registration list building programs
How to use exit pages and 'loyal
unsubscriber' pages
Getting traffic using Google Video
Getting traffic from Google without using
Pay Per Click Adwords
PayPerClickSearchEngines.com - Google is not the only source of PPC traffic
Lots of sources of web traffic
How to use forums
And lots more too
March 13, 2007
How to use Tell A Friend scripts to get more
subscribers
Two recommended "TAF" scripts
A great FREE 'One Time Offer' (OTO) Script
Building lists in niche markets (and make
money at the same time)
Creating products for sale to your target
market and for sale to others who serve your target market
Why the ISS program is laid out the way it
is
How to get the most results from the ISS
program
And lots more too
April 10, 2007
ISS News and Updates - New forum
and new
ISS
Gold activities
What kind of website should you start with?
The steps to take after your website begins
to become successful
Tracking Adwords
PPC through to Clickbank (or other affiliate sales)
How to convert from a free info site to a
money-making site
Bundling products together to actually
increase perceived value
How to create content in one form and
develop and repurpose it into other media for increased exposure and sales
Why you should be creating content in a
variety of media (text, audio, video, print, pdf, expert systems, seminars,
teleseminars, workshops, coaching, etc.)
And lots more too
April 24, 2007 - with Jim Loesch
Getting things done
Outsource or not
Teleconference or Webconference or Video
with Teleconference
Matching the tech saavy of your marketplace
And lots more too
May 8, 2007
What people are looking for from you
RSS in plain English - hunteridge.com/rssipe.htm
Using forums to establish yourself as an
authority and build a huge following fast (the story of Cartess "Big Fish" Ross
:-)
Setting up JV Cross-promotion list building
projects
The one thing that helps you get sales that
most people do not understand
Structuring your business for tax advantages
Build your list or make sales first - which
should you do when entering a marketplace
The "Death of Salesletters"???? (gimme a
break!)
And lots more too
May 22, 2007 - with Jim Loesch
Private Label Rights - how to use PLR
products in your business
Voice123.com - find
voice-over talent for your audio needs (create audio books, etc) - it works on a
bid basis like rentacoder.com (outsourcing for software, writing assignments, webdesign,
etc) - they will even do free demos of a few paragraphs (or a page) so you can
hear how they interpret your content -- I go for non-union to keep the prices
lower
How to create outline scripts for interviews
for audio recordings
The difference between being a salesman and
a marketer (hint, be a marketer).
Lots of good stuff
June 12, 2007
Three ways to make affiliate pages
Making videos work for you to get affiliates
sales - bubbleply.com
Using PPC to get local business
- during the discussion of PPC for local
business it was mentioned that Google has a setting in the adwords account
where you can target geo locations -- watchout for this -- when I check my IP
address for it's geolocal position, it says I am about 80-90 miles from where
I really am, so if someone was buying traffic clicks in that geo area, then
they could easily be wasting money on clicks that would never turn into local
business -- so good keyword selection that includes city and zip will give you
possibly more targeted and cost effective campaigns
And lots more too
June 25, 2007 - with Jim Loesch
Lots of good stuff
July 10, 2007
Adwords discussion
Converting SWF to audio files
Creating video from audio
Links mentioned for conversion of audio and
video posting:
Internet Success System LIVE Master Mind Conference in Orlando March 23-26,
2006 - You should be at this conference, your life will change dramatically by
being there.
100 Greatest
Headlines Software - Mark's headline generator based on the 100 greatest
headlines of all time
123
WysiWyg HTML Editor Free Trial - the easy to learn and use "What You See Is
What You Get" HTML Editor developed by Mark and one of your fellow ISS members
Michael Nicholas
The
"Grid Method" -
here's an example of the "grid" method and how it can be used in a sales letter
Topics discussed:
How to setup your autoresponder sequences in
various ways to build relationships, build trust, and build profits from more
sales
Three great software tools, two free and one
free trial
Keeping things simple with focus
More on how to do competitive research using Mark's
"grid" method and come up with a unique product that is better than the rest
How to find markets, competitor snooping,
find missing benefits of competitors so you can offer those benefits to the
market niche
Header graphic psychology
How to take a breakeven or loss leader
product and turn it instantly into a profit center
Using
Print On Demand to publish print
books, CD, DVDs, etc.
Print On Demand Publishing
Lightningsource.com
- owned by Ingram
Lulu.com
BookSurge.com - owned
by Amazon
Don't wait until some is perfect, just put
it up there for the world to see and make adjustments as you go
February 21, 2006
Topics discussed (see links to topics
discussed below):
Getting your mind programmed for successful
marketing
The first thing you must do to achieve any
goal
Stop focusing on the product, start focusing
on what's really important
When to NOT use a long salesletter
How to use forums and newsgroups to
establish yourself, build relationships, and to generate leads
How to get better results from Pay Per Click
Advertising (such as Google AdWords)
How to increase your conversion rates using
Pay Per Click and a webpage or blog
How to quickly do market research to decide
whether or not to build a website or web business in a market niche
Using other affiliate programs that can be
added to your sites with just a snippet of code
How to get new customers for your business
from other established businesses
The simple method of using everything you're
learning in the ISS program to build businesses for yourself in multiple market
niches
How to do setup Joint Ventures by doing
competitive research
Links to topics discussed:
Internet Success System LIVE Master Mind Conference in Orlando March 23-26,
2006 - You should be at this conference, your life will change dramatically by
being there.
PublishingGame.com -
a recommended website on how to self-publish
Starscapesfx.com/1822.htm - cool star ceiling business that we talked about
Goldencan.com - plug in
snippets that add affiliate product offerings into your sites
Putting Javascript into Word Press Blogs - contributed by John Stiles
Find Keyword Pricings
- search tool for finding the going price for keywords, put your keyword into
the top left box and click Research Now
Online Gold Finder
- a recommended keyword tool, finds valuable keywords for you instead of you
trying to think them up
The Google Adword Title Line Trick:
Basic Format is this... {keyword:sales
line}
This can go in your title of the ad when
you create it.
What will show is the words that people
type into the search box.
If what they type is longer than 25
characters, the words that you have used as “Sales Line” will show up as the title
of your ad. Such as using Dog Jewelry in the phrase above:
{keyword:Dog Jewelry}
Your title would show as – Dog Jewelry –
if they typed in -- big dog jewelry in Mississippi
If they typed in – big dog jewelry – then
your title of your ad would show as – big dog jewelry
3 Formats
{keyword:sales line} – results all small
letters
{Keyword:Sales line} – results first
letter of title is capitalized
{KeyWord:Sales Line} – results first
letter of each word in title is capitalized
Remember to test this against other
headlines you come up with to make sure this is helping your clickthroughs
A few sites of freelancers:
Elance.com |
Rentacoder.com |
iFreeLance.com
TurboMarketerNewsletter.com - Chris Lockwood's newsletter
MLMfreementor.blogspot.com - Scott Holden puts up a blog to see how easy it
is to do (it's easy, do it at blogger.com)
March 7, 2006
Topics discussed (see links to topics
discussed below):
Using "letters of agreements" rather than
"contracts" (we are not giving legal advice, for legal advice consult a
competent attorney) - Paul Elliot's email address for sample "Letter Of
Agreement" - click here to
email Paul (have LOA-ISS in subject line)
How to "recycle" successful campaigns for
even more backend profits
Using a free offer fall back if people don't
buy
How to position yourself as the
"quarterback" in your business relationships
Should you use a fly-in subscription form or
not on your webpages? ...there is an alternative (remember...test, test, test)
Using the new internet informercial concept
to sell real estate on eBay (it will work for other products too)
How to use Google Alerts to stay up on
subjects, resources and people
Content Management Systems - joomla.org
Using a html "bookmark" to have subscribers
come back to your sales page at the next section to continue reading
Why you should be designing business systems
and managing those systems
How to use broadcast email to find products
that you will then put into your AR sequential followup series for automatic
backend profits
Links to sites discussed:
Internet Success System LIVE Master Mind Conference March 2006
Make sure you're on the call next month!
April 11, 2006
Topics discussed (see links to topics
discussed below):
ArticleMarketer.com
- submits your articles to lots of article directories, etc (not free)
Article Submitter
- another article submission tool
Redirect Script
to help with tracking articles - create a file called "index.html" with
your yoursite.com as the refresh address, and put it in a folder on your
site called - article1 - then when you post your articles, let your
credit box show yoursite.com/article1 for people to click and they will
go to that address and then be redirected to your home page at yoursite.com - this way you can track in your website stats
your articles. You can get as simple or as complex as you wish doing this with
specific links for each article directory site and each article you submit. Or
you could have just one folder on your site called - a - that contains all of
your article redirect links, so if you had article #31 posted on article
directory site - articleheaven.com then your credit box could use this linking
to your site: yoursite.com/a/ah31.htm -- where the redirect file is
named "ah31.htm" and it's placed in the "a" folder on your server, and
it redirects to your home page at yoursite.com
WordPress - best free
blog script
Dale Maxwell's WordPress Tutorials (coming
soon)
Split Test
Accelerator - super split test script using Taguchi Method
Setting JV Commissions to 100% payout - why?
Becoming a Producer rather than a
Consumer -- the BIG secret to your success
RSS Announcer
- download this program, add your RSS feed and then proceed to announce your RSS
feed to lots of RSS sites (compliments of Mark) - please do not share with
others, this is only made available to ISS members for free
You need to read this Special Report on
RSS - Right click here to download it
Make sure you're on the call next month!
May 9, 2006
Topics discussed:
Joint Venture Success Stories of ISS Members
to learn from
Why you should listen to the ISS sessions
over and over again
How to use video to get more subscribers and
make more sales
Relationships, Trust and Confidence - are
you using them to your advantage?
Making new products for new profits from
what you're currently doing
And a whole lot more...
Make sure you're on the call next month!
June 13, 2006
Topics discussed:
Listbuilding secrets using JVs, cross
promotions and referrals
Interesting example of You Ask Them (a case
study) -
click
here
Using video on websites for a seminar
synopsis - an example
Different ways to be recognized as an expert
(and why you should declare yourself as an expert right now)
Some tips on A/B testing Google Adwords
How to start PPC campaigns by looking at
what is already working for competitors
The secret to getting everything out of each
ISS lesson
And a whole lot more...
Make sure you're on the call next month!
July 11, 2006
Topics discussed:
Focus, focus, focus to get things done
Adwords secrets (at the end of the call)
Using others and programmers to get things
done
How to get one of those 500 words sites
scripts for a lot less money
A quick business model for spotting hot
niches, building a list, and making money...all at the same time
And a whole lot more...
Make sure you're on the call next month!
August 8, 2006
Topics discussed:
What to buy, and not to buy
The greatest asset of your business
Understanding why relationships are
essential to your success
Autoresponders:
ByPass Publisher
- Email and RSS personalized broadcast and sequential, installs on your site
Aweber -
monthly service (recommended to start on)
ATRP -
installs on your site, good system
Boo Express - not sure
if this link works
What markets should you focus on
Ideas for landing pages for Google Adwords
success
Squeeze page templates and survey templates
- click here
You Ask Them survey system software -
click here
Watch out for this order link situation - it
can cost you sales
Should you use a Webmaster? -- tools, etc.
Watch a webpage building video -
click here --
it's about 2/3s down the page
Using offline marketing in combination with
online marketing
And a whole lot more...
Make sure you're on the call next month!
September 12, 2006
Topics discussed:
This is one of the BEST sessions we've had,
lots of good topics.
The value of ISS Lessons 1, 2, 3 and 4
Long term business? or Short term
business?... it's your choice
How to use optin subscribe forms on a sales
page to get leads and sales (without using a squeeze page)
How to build out your product line and
bundle packages together (a great ISS member example)
How to get professional voice over talent to
audition for you over the internet and make audio products from your written
products - Voice123.com
Book printing resources -
LuLu.com and
LightningSource.com
Cost Per Action (CPA) sources - exciting!!!
AzoogleAds - azoogleads.com
ClickBooth - clickbooth.com
Hydramedia - hydramedia.com
BlogAds - blogads.com
And a whole lot more...
Make sure you're on the call next month!
October 10, 2006
Topics discussed:
Again! This is one of the BEST sessions we've had,
lots of good topics.
The surprisingly simple secret to your
success (which most people never do)
How to get the most out of relationships you
begin at live conferences
How to set up testing for Adwords campaigns
to get 200% to 500% better results (easily)
How to use articles to get links back to
your site and get listed in search engines quickly and ranked well
Top 10 article directory sites to post to:
UltimateArticleDirectory.com
a1articles.com
articlebin.com
articlecity.com
articledepot.co.uk
amazines.com
ezinearticles.com
goarticles.com
ideamarketers.com
isnare.com
searchwarp.com
How to develop an "Authority" site
about.com (model the subdomains as an individual niche
authority site, but go even deeper with specialized content)
How to use the product banner graphics affiliate
programs give you to build your own list by setting up an endorsement page as an
in between step
How to setup redirect links for use with banner
graphics so you can track your stats on your own site
How to use hyperlinks in articles for best
results in getting others sites to point to you as the expert for your selected
keyword phrases in your niche
How to write "sales letters" for physical
products on a multi-product internet catalog store type site
The most valuable asset that you can gain from
Joint Ventures
The answer to "When do I start making money?"
And much, much more!
November 14, 2006
This may be the longest session we've done (very good one!)
Topics discussed:
Listbuilding strategies - more at GrandMasterOfListbuilding.com
How time management worksheets helps you get more done in less
time
Membership sites scripts - a good one -
the one I use for ISS click
here - another style
click here
Getting leads and traffic using Ebay to find buyers for your
lists
How to increase your income the easy way (daily)
The secret of "IMPOSSIBLE" - near the end
The Swiss Army Knife to your internet business (do you really
need any other bells and whistles?)
How to really understand what your marketplace wants
The steps of "what to, how to, show how to, tools to do it, do
it for them, use someone else to do it for them"
And much, much more!
December 12, 2006
Using postcards to websites to reports to
emails to telephone to build your business
How much should you email to your lists
Email deliverability - it's a real big deal
these days
How your brain works when using repetition
in learning
How to spot a successful affiliate product,
turn it into a lead generator and profit maker, and then build your own niche
empire from that successful affiliate product
The easy way to learn from the ISS
telesessions
Discussion of using mp3 players for
repetitive learning
Can you make it to Orlando for Jan 13-14, 2007 - hunteridge.com/orlando
ISS Master Mind Conference - March 22-25 -
be there internet-success-system.com/march2007
Why it's so important to build your own
lists and followup with them
How to see the world through your
prospects' eyes
Which should you market to - needs,
wants, or gottas?
Understanding the three brains that
humans have
Setting up your ARs to subscribe people
to three lists at the same time, and why you should do this
The quick and easy way for you to achieve
expert status
Why it's so important for you to create
or have rights to your own sellable products
How to find affiliate programs that will
make you money
And a whole lot more!
February 8, 2005
Why you learn to build or edit your own
webpages instead of limiting yourself to those "pre-fab' site builders
What' s more important than finding a
niche market
How to tell if people really mean what
they say they want
How to discover what your real
objectives and goals are
How to find out exactly what people want
to buy
How to profit from people's excuses for
not buying or taking action
Using "snooping" as an effective
marketing tool
The best way to set up your affiliate
links
The easiest way to achieve your own
success
How to use the six psychological triggers
to quickly influence others to take action
Why relevant content on your website is
not enough
Which kind of autoresponder system is
right for you
Five best ways to get targeted traffic to
your website, and which one beats all the others "hands down"
How to find relevant content for your
websites and/or lead generating special reports
How to make a create income finding
golden nuggets of information from the the internet trash pile
What amazing marketing strategies you can
discover from "Consumer Reports" magazine
How to become an instant expert in your
field
Discover the time/money/lifestyle formula
for your success
Use the 80/20 rule to make it to the top
1% of your field
The "ABC" secret to profitable
relationships
Easy search engine optimization secrets
explained
And a whole lot more!
March 15, 2005
How to use Pay Per Click and Search
Engine Traffic to build your list, make AdSense revenue and sell products too
Why you should look to find targeted
topic leads rather than general interest leads
How to profit from people who don't buy
from you, and even profit from those who become your "loyal unsubscribers"
How to increase the profitability of your
thousands of AdSense pages by up to five or ten times the revenue
The kind of content you want on your
webpages
How to use that kind of content to build
an automatic pilot marketing system that brings in profits over and over again
And a whole lot more!
April 12, 2005
Why you could be losing thousands of
dollars a month using AdSense Ads on your pages
Listen in on a very revealing Master Mind
session on the back pain niche market (at the end of the recording)
Learn about a instant traffic generating
ad service (not Google!)
What you should be doing in case your
pages disappear from the search engine results
Just maybe your pages should NOT have
Google AdSense ads on them, and what page you SHOULD put the AdSense ads on
And a whole lot more!
June 7, 2005
How to use scarcity to get
people to take action
How to get nine times the
profits from your email campaigns
How to organize your
AutoResponder messages for greatest results
How to use gold nuggets of
information to be a hero in your market niche
Using offline marketing
strategies to build your online business, and use other people's
money to do it
How to make sales without
having to use hype
The six (actually seven)
psychological sales triggers to use in every communication you
make with your customers and prospects... and the order in which
they should be used
How to do competitive
research to find profitable market niches and possible Joint
Venture partners
And more, and more and more!
June 29, 2005
Finding a market niche and
how to explore it's potential
Choosing payment processors
A quick website review and
how to make it more effective
How to focus so you can work
on multiple projects and get things done
Upcoming ISS Master Mind
Conference info
July 12, 2005
The four steps of info
product development
How to setup a meeting
(online or offline) that positions you as the expert
The five different uses of
articles... have you been using them wrong?
Using content to get traffic
to your site, come back to your site, buy from your site, and
click ads at your site
The secret to getting a whole
bunch of stuff done well
How to use other people's
article writing to your benefit, these are tips no one else has
told you
Why using articles written by
someone else on your webpages and in special reports is not good,
and what you can do differently to get better results
Why it's so important to
develop your own products, some for sale and some for lead
generating purposes
And more, and more and more!
August 9, 2005
Using PC exe ebooks to
deliver sellable content month after month from within the ebook
exe file
What to look for in a webhost
company (and a recommendation)
A great resource for website
security issues (how to keep hackers out of your site)
The best way to learn to
writes ads, sales letters, and webcopy
Books to read and study on
sales copywriting and business
How to really do keyword
research and what type of keyword phrases yield the best prospects
Where to find webmaster tools
and scripts that add "life" to your pages
And more, and more and more!
September 20, 2005
Discussion of various software scripts
Co-registration scripts:
This one is very flexible...
obleam.com
This
is the one I got a while ago, it seems he has updated it
and now includes more form options too...
willmaster.com/master/subcriberpro
This one is a free service, see it at the
bottom of this page in the red box...
hunteridge.com/thankyou.htm
Terms of
use script - this one has four places in it that you need to modify, the
first two in the "head" section (the page title and the thankyou page), then in
the Form itself, the link to the agreement document. You may need to modify this
to make if work for your use.
PayPal order button protection and HTML page
protection sources:
protware.com
antssoft.com
Rebranding PDF and PC exe files:
viralpdf.com
ebookpaper.com
Tracking your AdSense Ad results - free
download - Adsense Logger Script
Redirector Script to cloak affliate links - The Redirector
How to find JV partners for list building
Discussion of Mark's new proprietary
"Ultimate Internet Publisher" System
Understanding page generator templates
How to JV with major search engines (hint:
give them what they want)
Blogging to get traffic and posting comments
to other people's blogs the RIGHT way
Using the miracle of the internet to build
your own solo entrepreneur business dynasty
How to make heading graphics the easy way
The true value of software tools (it's the
reason why they are so valuable to your business)... and the answer may surprise
you
The hidden secret of your success that most
people just don't get
And a whole lot more!
November 8, 2005
Links to topics discussed:
ExpiredDomainSleuth.com - find expired domains that have links
already pointing to them
whois.sc - get IP
address info on domains
Dos Command prompts:
C:>ping domainname.com
whois.webhosting.info - more info on IP address research
comingsoon.com - more info on IP
address research
Word Press Videos
- great video training series on building niche blogs for profit
Web Merge -
creates multipage sites from data feeds from affiliate program merchants
creativenutsandbolts.com/webmerge/ - a Web Merge tutorial
rentacoder.com
- a popular place to get jobs done by freelancers
RSS Announcer
- download this program, add your RSS feed and then proceed to announce your RSS
feed to lots of RSS sites (compliments of Mark) - please do not share with
others, this is only made available to ISS members for free
The Obvious Expert
- how to become the leading expert in your field in 90 days of less (this stuff
works!)
RSSContentBuilder.com - puts RSS feeds into your webpages
SwiftKickInTheButt.com - keep on track with a "Swift Kick" from Mark every
few days
linkmetro.com
- get a free membership at a popular link exchange site
And a whole lot more!
December 6, 2005
Links to topics discussed:
hunteridge.com/ka.htm - Very good Keyword Search software
Topics discussed:
Using Google Adwords or any PPClick to
gather what topics a market niche wants to know, so you can create products and
salespages
The concept of do the work once and get paid
forever
Using "baby steps" to get desired results
Using subscription forms in salespages
rather than fly-in ads
How to communicate so people will warm up to
you
The first you must to do to accomplish
anything
How to increase the results on any promotion
(hint: followup, followup...)
Don't wait until some is perfect, just put
it up there for the world to see and make adjustments as you go
How to do competitive research using Mark's
"grid" method and come up with a unique product that is better than the rest
And when you become an ISS Gold
Member, you also have immediate access to all of the special Lunch
With Mark teletraining sessions too (they are for Gold members
only)...
All about content creation, reformatting of content in various media,
blogs vs html sites or both, understanding RSS with tool recommendations,
etc.
How to put video into PDF
files
Where to get duplication for CDs, DVDs, print manuals, etc -- they
will fulfill orders -- and small quantity runs too
BlogTalkRadio - setup your radio program on their platform, your
shows become their content
Setting up WordPress blogs for maximum leverage
Putting together your own ecommerce suite using separate AR,
affiliate tracking software, and payment processor
Setting up website structures
RSS vs Email Publishing
How to get email that you do want
Niche and Keyword research tools
- free and pay
POD publishing options, continuity payments plans
YAT campaigns for book titles and
subtitles
Tips for using of BlogTalkRadio
Using the More
tag on Wordpress posts
Focus, getting things done, strategic planning, time
management
Selling wants and giving needs
Various ways of cloaking affiliate links and
vendor links
How to get (or not get)
traffic from bloggers
Why you should be A/B split testing
A list of the many types of
websites to use individually, or in combination
Setting up an expert site with three different
(yet core topic related) target markets
Great tips on getting the most out of the ISS
Home Study Course, from people who've been through it time and time
again
Comparison of live weekend
workshop event vs live weekend webinar event
Using affiliate
program disclosures
Workable format for weekend bootcamp workshops
What to do if your salespage isn't converting to sales
Salesletter analysis plus
website approaches
Lead generation for online and offline
How to
handle customer service issues
Split testing using SIMA, Joomla,
Google Web Page Optimizer
Artisteer.com to create Wordpress/Joomla/HTML
templates
Discussion of Google PPC ads and conversions with split
testing too
Moving membership site to a
different domain
Membership site level percentages
Keyword research
Affiliate programs
Free content vs actionable
content
Free content vs content for sale
ISS affiliate program links
Adwords and affiliate programs
Using video on subscription
pages
Strategy, tactics
and actions - who does what?
Should you really be building an authority site,
or something else?
The
real purpose of having lots of content in various media format
spread all over the internet
Salesletter psychology
Leveraging Twitter and other Web 2.0 properties
Authority Network vs Authority Site
Using article writing services
Using submitting sites for articles, audio,
video and PR
Deciding what
you want to do
Strategy vs
Tactics
Getting speaking
gigs
Being a valued
speaker at events
Differences between Resale
Rights, Master Resale Rights, Private Label Rights (PLR) and more
Putting together Special Reports to giveaway
Rebranding and viral reports
Repurposing content in lots of ways
Product rebranding considerations
Using "free" in PPC ads
Ideas for creating sales at "no-pitch" speaking
engagements
Using Twitter
for getting Word of Mouth and customer communications
Audio gear for recording live presentations -
musiciansfriend.com
Using frames for affiliate links
in PPC, Adwords, and Clickbank
Moving an aMember installation
to a new domain
Editing aMember member.php page
Using Kunaki.com to deliverable
multi-part products, plus other
options for physical product production and fulfillment
Setting up article directories
What is a master mind, and how
do you benefit from it?
Using monthly retainer fees with
your customers and clients
Great discussion on a business model, take notes and apply all of the
thoughts and processes to your business too
Using infomercial video on websites
Converting
email subscribers to customers
Structuring product content for ala carte sale and membership site
delivery
Working with local businesses to
get them more traffic and sales
The most essential time AND cost effective
first steps and secrets ANYONE should take to attract lots of
qualified/high value traffic to their site
The best ways to discern and measure what
high qualified traffic is and looks like
The proven autoresponder strategies to
convert the traffic you've captured emails for with your free offer,
to convert those prospects into sales
How to use social
platforms to get traffic and how to do it in seconds, instead of
hours.
Video submission sites -
blogging traffic tips
Getting linkbacks to your site
SEO Tools
Quick ways to get free traffic
A quick and easy traffic getting
plan
Excellent call on working with
local businesses
Working lists with local
business and local customers
Knowing what's working and
what's not in your marketing, and why you should care
Changing seemingly on minor
things on your webpages to increase conversions
Discussion of Kodak Zi8 Video Camera, and using it with Sony
Vegas
Using affiliate links
Getting
good backlinks
Mark's quick and easy backlink strategy
How to get good at video fast
A great market research software
tool
How to write a product review page that gets ranked high in
Google fast
Understand the difference between social media
marketing and social influence marketing
The "wisdom of crowds" and
what affect it has on you and your business,
How to setup your YOU channel
Setting up a video service for
local and non-local businesses, best video editing software, video
sales letters vs long form sales letters, cool piece of software
that increases sales and conversions, video podcasting choices, most
useful Wordpress Plugins and how to get them
Video players for website and
wordpress blogs
Membership site pricing and
sales strategies
Amazon S3 file protection
solutions
Local business lead generation
websites
Creating offers using the 5 Ps
(and why you should do this first)
Writing effective emails to get
clicks
The difference between emails
and sales letters
Using free offers to build know
you, like you, trust you
Why clutter is not your friend
The real source of power
Outfitting your Homemade Video Studio
Tips: long shot, inexpensive
lighting, backdrops, scripted or not, teleprompter?
Lights: Get fancy from photo
shop store, otherwise Home Depot auto repair light cans with
clip mounts and blue filter, or the GE Reveal light bulbs - get
them mounted on light stands or get lights that are already on
stands, light from left and right and from above
scripting is good,
teleprompter from laptop, put camera lense just above laptop top
and move back to avoid your eyes looking below the camera, or
use laptop teleprompter (search it)
Amazon S3 with S3Fox firefox
plugin
Video sales messages
Create slide shows or do on
camera
Review of great video production
training program
Adding audio players and audio
postcards -
excellent audio player for websites, plus ISS Gold
members get a free bonus by contacting the seller after purchasing
(listen to the July 7, 2010 mp3 for details)
Watch out for ULR shorteners
when sending out emails, you may end up on spammer lists - good
resource to check
The value of ISS Gold Master
Mind Groups (and getting the most out of them)
Show up, participate, take
action - those who do this become successful
Working with local businesses -
what they will really respond to
How to target local businesses
to offer your services
What marketing pieces to use to
attract local business owners to your services
How to create and roll out your
direct marketing plan to target local business owners
What to offer local business
owners to get them on your list
Using internet video to drive
traffic, generate leads, convert into sales, and get backend sales
The specific goal of internet
videos
Delivering
content via a membersite and what software to use and what formats
to deliver
How to find independent sales reps to sell your products
and services (what they really want from you)
Leveraging a local
website to quick sales and long-term cashflow
A little about
YouTube Search Stories
How to get Mark to help build your business with you
Promoting a local event workshop (lots of ideas on this
topic, and Mark reveals the "up/down model" of doing this)
A new discovered digital products website that you can sell
your products at and also become an affiliate of
Getting PPC traffic from sources
other than Google
Deciding the focus of a webpage or blogpost
before creating it and why
Local business search tips, local
business consulting tips
Selling leads and services to offline
businesses,
Using YouTube as a private video host instead of making
them public or using the complicated 'friends can only see them'
option
Private Label Rights (PLR) isn't only for digital download
products it's also been done for a century or more for physical products
(learn what we're talking about on this recording)
The best popup script I've found
Using your "big reason why" to
achieve your business goals
Getting JV partners who don't
understand internet business to do business with you
Creating a
simple JV ordering system for use with non-techie JV partners
Using
your subconscious mind to get your conscious mind to do things
How
to get other activities in life help you achieve your business goals
and other goals too.
What quality should you aim for in articles, videos,
audios for content on other sites to create backlinks
How many inbound links does it take to make a
difference
Ways to reduce the time it takes to place content
Ways to automate the process
Creating your concentric SEO circles of traffic
A service that does social bookmarking for you
A service that posts your site or blog to
directories you
A social bookmarking tool site
Ping sites that you can use to announce your site
and blog content
Creating special offers and special bundling deals
for customers
Should you mix product lines on every site or have a
larger site with a variety of products and smaller sites with niched
products on them,
Using folder names to increase SEO rankings
Understanding all of the synergy of the ISS Gold
program
Using simple SEO to get big results
The easy way to find out what people want to know,
buy or have done
How to get people to help you
The big reason why you should ask for help we you
need it
What type of person should you look for when you ask
for help
Using Kunaki and Amazon together to leverage the
power of both (and why you would want to be on Amazon as well as
your own site)
How to use Pages and Posts in Wordpress to get
higher rankings
The easy way to put YouTube videos in your Wordpress
posts and pages
How many tags to use in a Wordpress post
How to insert an autoresponder subscription form and
offer into your wordpress blog
Setting up tabs and sub-tabs on Wordpress blogs
Coming with product line when you've been a service
provider
"Nicheifying" products to create extra products
The time, money, lifestyle choice in everything you
do
WordPress
tellafriend plugin
How to attract Joint Ventures
How to approach
Joint Venture partners
How to build Facebook Fanpage numbers
Using Facebook ads to get customers and subscribers
A positive critique of a sales page for a new
product
The subtle use of words to bring prospects in or out
of present tense
Using graphics on salespages to help enhance your
sales story
Making sure you're using features and benefits to
help prospects make the right buying decision
How to find others to sell your products
Producer or non-producer (it's time to activate
yourself)
How to develop your relationship with customers
(some great examples)
Preparing for live conferences and workshops
Comments about the ISS family from Debby
Accolades for Joe Marsh and Chris Cobb
SEO and article marketing with Google's recent "link
farm" changes
Getting stats for your blog posts and pages using
AWstats and Urchin Stats
A quick way to delete gobs of unread emails if you
have WHM reseller type account
Accepting paid advertising on your blogs
Using CPA offers on your blogs
Discussion of membership site scripts (s2member,
Digital Access Pass, aMember, etc)
Using payment processors and your relationship with
them
